Today's buzzwords are about image and brands and messaging. But managing your image and your brand and your messages requires careful consideration of how your words affect your outcomes.
Anticipating the affect of your words is especially complex across social media platforms, where the right words can have an immediate and lasting effect on your business. And the wrong ones, well, we’ve all seen how that can play out.
Consider: Does your social media messaging reinforce your strategic objectives? Do you take time to consider a likely outcome before posting? Do you measure your words against your goals?
Some goals lend themselves to easy measurement — sales data, exposure to broader audiences, feedback responses when requested. Other goals — like image management or brand messaging — can make it tough to figure out if you’re achieving your objectives.
So how do you reach out to your audience to assess reactions beyond clicking a “like” button? How well do you understand their motivations and needs? Staying in touch with your audience requires diligent monitoring of how your words affect them.
The words we use matter. Let's keep them goal-specific and strategically aligned with our objectives.